We are thrilled to announce that ESL partnered with Gillette, the world’s leading male grooming brand, to help bring an amazing esports experience on February 25-26 at the Intel Extreme Masters World Championship Katowice.
“It’s been exciting and eye-opening as we’ve immersed ourselves in the gaming community and discovered that both professional and amateur gamers have a lot in common with other premier athletes and sports fanatics. Gamers at all levels recognize the importance of precision – split seconds and minute movements make big differences. We get that obsession with precision better than anyone,” said Francesco Tortora, Gillette Global Brand Director. “Gillette is thrilled to partner with ESL to join this evolving and growing community.”
Gillette will be present at the event, showing off their cutting edge technology. Attendees will have the opportunity to customize Gillette razor handles using 3D printing technology at their RZRMKR Design Studio. Moreover, our new partner will be hosting a signing session with the legend himself, xPeke.
Speaking of xPeke, Gillette will also give fans a chance to get to know the legendary midlaner better, as he discusses being a professional player as well as a team owner and all the implications that come with it in the “Pursuit of Precision” video series.
We are looking forward to working together with Gillette to bring you an unforgettable weekend of esports.
Tickets to IEM World Championship Katowice are available! For all the latest updates, follow IEM on Twitter and Facebook. For more information about Gillette, visit the brand’s official website and follow xPeke to learn more about his Pursuit of Precision with Gillette.